Admission Open for 2017-18

M.B.A- Bharatiar University

Course Overview

M.B.A course offered by the College is affiliated to and run under the curriculum of Bharatiar University, Coimbatore. The programme comprises of core, elective and supportive courses and project work followed by viva voce examination. The program is designed to provide practical exposure for suitable employment through extra-curricular and co-curricular activities consisting of industry visits, case studies, group discussion, problem solving, debates, panel discussion, interaction with industry experts, business presentation, newspaper discussion etc. The aim of the course is to inculcate required Attitude, Skills and Knowledge with values among the youth to contribute more effectively towards establishing equitable social and economic and secular ideals using managerial skills.


Candidates aspiring to join M.B.A. programme in University should possess a degree of Bharatiar University or any other recognized University as equivalent. The applicant should have completed 10+2+3 duration. Candidates who will be completing their U.G. Degree programme in the current year are also eligible to apply. Even the working personnel are eligible for admission.

Prospects of the course

After the successful completion of MBA Degree, students will be able to use their skills and practice in the following areas:

  • Get in to the corporate world and take up a suitable job.
  • Start a new business and become an entrepreneur.
  • Pursue higher studies leading to M.Phil and Ph.D degrees.
  • Contribute to research activities in an organization in developing new products with innovative ideas.
  • Can solve industrial problems in the changing setup.

Course Content

Year 1st Semester 2nd Semester
1 Year * Management Principles and Practice * Operations Management
* Organizational Behaviour * Marketing Management
* Managerial Economics * Financial Management
* Financial and Management Accounting * Human Resource Management
* Quantitative Methods for Management * Quantitative Techniques
* Corporate Communication * Research Methods for Management
* Computer Applications in Management using SAP * Computer Applications in Management
Year 3rd Semester 4th Semester
2 Year * Business Ethics and Global Business    Environment * Strategic Management : Indian Global    Context
* Management Information System * Elective
* Elective * Elective
* Elective * Elective
* Elective * Elective
* Elective  
* Summer Placement Project Report & Viva-Voce  


Year 3rd Semester 4th Semester
2 Year * Integrated Marketing Communication
   (Promotion Management)
* Services Marketing
* Brand Management * Brand Management
* Consumer Behaviour * Distribution Management
* Rural Marketing * Retail Management

Human resource management

Year  3rd Semester 4th Semester
2 Year  * Staffing In Organization * Training and Development
* Performance Management * Organizational Development
* Managing Interpersonal Effectiveness * Labour Welfare and Industrial    Relations    (Legislations)


Year  3rd Semester 4th Semester
2 Year  * Financial Services * International Financial Management
* Equity Research and Portfolio Management * Insurance and Risk Management
* Derivatives Management * Cost Management


Year  3rd Semester 4th Semester
2 Year  * Electronic Commerce * Software Project Management
* System Analysis and Design * E-Marketing